Bachelor's degree programme Business Analytics (B.Sc.)
Facts and figures
Degree programme:
Business Analytics
Degree:
Bachelor of Science (B.Sc.)
Admission:
No admission restrictions
THWS location:
Würzburg, Campus Münzstraße
Faculty:
THWS Business School
Duration:
7 semesters standard time to degree
Study mode:
Full-time degree programme
Language:
German
partly English
Semester fees:
None (student services fee only (Studierendenwerksbeitrag); approx. EUR 150)
Start of studies:
Winter Semester
(1 October)
Application period:
Annually,
1 May
till
15 July
Contact
Contact person
Prof. Dr. Robert Butscher
robert.butscher@thws.de
Academic Advisory Service
studienberatung@thws.de
Degree programme website
Degree programme Business Analytics
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Information for internationals
Bachelor's degree programme Business Analytics (B.Sc.)
Business meets analytics: study Business Analytics at THWS
Data influences decisions in economy and society and drives technological progress, and automation in particular.
In the bachelor's degree programme Business Analytics (B.Sc.) at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS), you will develop data analysis skills and combine them with knowledge of business sciences and economics. You will learn how to systematically source specific information from large datasets, including data collection, editing, visualisation, analysis, and interpretation. You will use statistics, machine learning, and AI methods to detect trends, patterns, and connections in data. In a practice-oriented way, you will work on case studies in a team using modern tools. Your economics and business administration knowledge will enable you to assess your results in the business context, edit them in a comprehensible way, and present them convincingly.
That way, you combine analytical thinking and expert knowledge to create impulses for the digital future of companies.
Reasons to study Business Analytics at THWS
Studying at the Technical University of Applied Sciences Würzburg-Schweinfurt opens up doors to a world of innovations and technical challenges. We connect important theory with the required practice, fundamental research with applied engineering, and regional expertise with global perspective. At THWS, you learn to gain new perspectives and contribute to a more sustainable and technologically advanced future. During your studies you can attain to additional qualifications (e.g. trainer certificate (Ausbilderschein), language courses).
Advantages of the degree programme:
- Practice-oriented teaching and real-life projects resulting from our strong partnerships with industrial companies in the region
- Interdisciplinary programme combining Business Administration and STEM-subjects
- The digital transformation of economy creates a strong demand for our graduates
- Integration of current topics like artificial intelligence (AI) and robotics through the AI competence center CAIRO
- Continuous development of the degree programme based on the input of industry partners and market requirements
- Excellent staff-student ratio and direct contact to lecturers
- Diverse career opportunities in different areas like technology, consultation, and finances
- Excellent potential for internationalisation and cultural diversity through exchange programmes around the world
Three good reasons
Study programme with a high practical component: We place emphasis on practical application in projects and the integrated internship semester
Technical equipment: THWS offers you access to modern technological resources and data analysis tools
Excellent career prospects: The THWS degree programme opens up a wide range of career opportunities in various industries
Study contents
The bachelor's degree programme Business Analytics offers a sound theoretical and practical education, thus creating the ideal basis for you, whether you want to start your career after your bachelor's or continue in a master's programme. In the Business Analytics programme, we promote a practice-oriented and project-focused work style, also by offering cooperative studies. The standard time to degree is seven semesters. The programme consists of basic studies, an internship semester, and specialisations with subsequent bachelor's thesis.
Programme structure
1: Foundation phase (1st to 4th semester)
In the first four semesters of your studies, you develop a solid basis in business administration and methodology that is essential for the higher semesters of Business Analytics. You are also concerned with interdisciplinary contents that sharpen your analytical skills and your understanding of economic connections. The foundation phase comprises 24 foundation modules. It forms the basis for further specialisation.
2: Internship semester (5th semester)
The 5th semester focuses on the practical application of the knowledge and skills you have developed so far. You will spend your internship semester in a company to gain real-life experience and put your theoretical knowledge into practice. This will optimally prepare you for the subsequent main studies. The internship also gives you the opportunity to make valuable industry contacts.
3: Main and specialisation studies (6th to 7th semester)
After your internship semester, you will start to specialise. From the 6th semester, you choose one specialisation from the field of business administration and another from business analytics. You work on practice-oriented projects and choose specialisation modules to extend your knowledge and specialise. The 7th semester is completed by the bachelor's thesis, which is prepared and presented within the frame of the bachelor's seminar.
Specialisations
The degree programme Business Analytics offers a specific specialisation module, that focuses on big data technologies, process mining, artificial neuronal networks, and time series analysis.
For their second specialisation module, students can choose from the same range of subjects as Business Administration students.
Students can also choose from our general elective modules (AWPM). These enable you to specialise further.
Practice-orientation
Studies at THWS are characterised by a high degree of practice-orientation and the internship semester. Depending on the chosen degree programme, the internship semester is scheduled for the 5th or 6th semester. The internship semester offers you the chance to complete an internship with a company of your choice and gain insights into the professional world. That way you can apply the theoretical and practical knowledge developed during your studies in the work environment you are most interested in.
Why are studies at THWS particularly practice-oriented?
- Exercise courses and practice projects
- Getting to know and applying new technologies
- Internship semester as an integral part of studies
- Professors with extensive experience in the industry and economy
- Cooperation with companies and industry partners, also internationally
- Possibility of completing your final thesis in cooperation with a company
International practice
By the way: You also have the opportunity to complete your internship semester abroad. That way, you do not only develop intercultural competence but also boost your language skills and your career perspectives on the international job market.
Career and perspectives
Graduates of the bachelor's degree programme Business Analytics (B.Sc.) can expect bright career perspectives and may choose from these exciting, pioneering fields:
- Data analysis
- Business strategy and optimisation
- Marketing
- Customer analysis
- Financial analysis, operations, and supply chain management
- Consulting services for (technology) companies
Upon graduation, the strong analytical abilities and the sound knowledge of business processes will make you a demanded STEM expert in an increasingly data-driven economy.
Gaining international experience
THWS places a strong focus on internationality. Our TWIN programmes, i.e. degree programmes identical in content that are offered in German and English, are unique throughout Germany. We thus promote your international and intercultural experiences and optimally prepare you for a globalised job market. THWS strongly supports international student exchange programmes and internships abroad, Our University has over 200 partner universities around the world.
Why are studies at THWS particularly international?
- Studying & internships abroad
- More than 200 partner universities in Europe and around the world
- International projects & field trips abroad
- Visiting lectures together with exchange students & held by guest lecturers
- Support by THWS & financial support
- TWIN programme unique in Germany
5 reasons for going abroad as a student
- Improving language knowledge and intercultural competence
- Getting to know new teaching and studying methods
- Establishing an international network
- Enhancing your independence and flexibility
- Increasing of career perspectives on the global working market
Is Business Analytics the right degree programme for you?
The bachelor's degree programme Business Analytics is ideal if you are interested in working at the interface of business processes, data analysis, and information technology. If you have analytical skills and are interested in technology, if you are looking to hone your communication skills and your critical thinking, or if you are simply curious about everything to do with business: At THWS, we will find your strengths and will ensure that you get the best possible education. For a professional career you can look forward to!
Admission requirements
Requirement for admission to the Technical University of Applied Sciences Würzburg-Schweinfurt is a valid general higher education entrance qualification (Abitur), a subject-specific higher education entrance qualification (fachgebundene Hochschulreife), an advanced technical college certificate (Fachhochschulreife), a general/subject-specific entrance qualification for qualified professionals, or a comparable qualification from abroad (HZB, university entrance qualification).
Please also see the language entrance requirements.
Your interests and abilities
- Strong interest in dealing with figures and statistical methods
- Technical affinity and openness to develop software skills for data processing and visualisation
- Ability to work in a team and communication skills
- Critical thinking
- Organisational talent and attention to detail
- Ability to quickly react to changing business environments and technological trends
- Innovational spirit and creativity in developing new solutions through data analysis
Application
Apply from 1 May to 15 July via our application portal to start your studies in the upcoming winter semester.
For some degree programmes, the deadline of the application period may be extended. This information will be made known at short notice.
You have already completed study achievements and thus want to apply for a higher semester? Contact our Department of Student Affairs.
Do you have unanswered questions?
You can contact the programme advisor, i.e. a professor of the field of study you are interested in and can ask them your questions.
During the THWS Taster Sessions, you can attend a variety of lectures in the degree programme of your choice and get valuable first impressions of life on campus.
Get informed
Looking for more information? For the most important information on studying at THWS, check out the overview.