Bachelor's degree programme Media Management (B.A.)
Facts and figures
Degree programme:
Media Management
Degree:
Bachelor of Arts (B.A.)
Admission:
With admission restrictions (NC)
THWS location:
Würzburg, Campus Münzsraße
Faculties:
THWS Business School
Applied Social Sciences
Applied Natural Sciences and Humanities
Duration:
7 semesters standard time to degree
Language:
German
partly English
Semester fees:
None (student services fee only (Studierendenwerksbeitrag); approx. EUR 150)
Start of studies:
Winter Semester
(1 October)
Application period:
Annually,
1 May
till
15 July
Contact
Contact person
Prof. Dr. Steffen Hillebrecht
steffen.hillebrecht@thws.de
Academic Advisory Service
studienberatung@thws.de
Degree programme website
Degree programme Media Management
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Information for internationals
Bachelor's degree programme Media Management (B.A.)
Your career in media management starts with the right degree programme!
Are you passionate about media and looking for a career in which you can be dynamic and creative? Discover the bachelor's programme Media Management at the Technical University of Applied Sciences Würzburg-Schweinfurt! Here, we link sound knowledge in communication sciences with practical project work and specific media technologies. This balanced mix of theory and practice helps optimally prepare you for the challenges in the fast-paced media industry. Choose our programme to enhance your personal and professional growth and to start your journey to the world of media!
Reasons to study Media Management at THWS
Studying at the Technical University of Applied Sciences Würzburg-Schweinfurt opens up doors to a world of innovation and challenges. We connect important theory with the required practice, fundamental research with applied knowledge, and regional expertise with global perspective. At THWS, you learn to gain new perspectives and contribute to a more sustainable and advanced future. During your studies you can attain to additional qualifications (e.g. trainer certificate (Ausbilderschein), language courses).
Advantages of the degree programme:
- Interdisciplinary education: combination of communication sciences, business administration, and media technology
- High practice-orientation: project work makes up 25 percent of the programme
- Individual focus areas: 17 percent of the programme are specialisations chosen by you
- The latest media technology and innovative teaching methods applied by highly committed lecturers
- International perspectives: opportunities for international exchange and cooperation with higher education institutions around the world
- Access to industry events: events and guest lectures by leading experts on a regular basis
- Promotion of soft skills: communication skills and teamwork
Three good reasons
Extensive syllabus
Strong practice-orientation
Excellent student-supervisor-ratio
Study contents
The seven-semester programme is a full-time programme taught in German. In case of attendance of international students, some lectures might be given in English. The programme contains modules from the fields of law and governance, basics of business administration, communication sciences, media technology, and basics of journalism. It also comprises practical work, project work, and general fundamentals and specialisations.
Aufbau des Studiums
1: Foundation phase (1st to 4th semester)
The degree programme starts with a three-day team training, in which participants develop interpersonal and soft skills. In the first four semesters, students are concerned with the fundamentals of media sciences, journalism, and commercial fields. Foreign language training is integrated in the programme: English for communication and media. Already in the first semesters the focus is placed on independent and practice-oriented work.
2: Internship semester (5th semester)
The internship is scheduled for the 5th semester. You decide whether you complete the internship at a company in Germany or abroad. During the internship you gain insights into the company’s practices and can apply your skills and abilities in a professional environment.
3: Specialisation phase (6th to 7th semester)
The specialisation phase is scheduled for the 6th and 7th semester. You can pursue your personal interests and decide between journalism, PR, and corporate communication, project and product management, and digital media sales. You also develop skills in company management. Your academic specialisation culminates in a bachelor's thesis on a topic of your choice.
Specialisations
Various specialisations are offered for the bachelor's degree programme Media Management. This offers you the opportunity to choose an individual focus area and already embark on your future career path during your studies. From the 6th semester, you may choose from the following modules:
- Journalism
- PR/Corporate communication
- Managing media companies
- Any other specialisation offered by the faculty, e.g. marketing and sales, HR management, finance
Students can also choose from our general elective modules (AWPM). These enable you to specialise further.
Practice-orientation
Studies at THWS are characterised by a high degree of practice-orientation and the internship semester. Depending on the chosen degree programme, the internship semester is scheduled for the 5th or 6th semester. The internship semester offers you the chance to complete an internship with a company of your choice and gain insights into the professional world. That way you can apply the theoretical and practical knowledge developed during your studies in the work environment you are most interested in.
Why are studies at THWS particularly practice-oriented?
- Exercise courses and practice projects
- Getting to know and applying new technologies
- Internship semester as an integral part of studies
- Professors with extensive experience in the industry and economy
- Cooperation with companies and industry partners, also internationally
- Possibility of completing your final thesis in cooperation with a company
International practice
By the way: You also have the opportunity to complete your internship semester abroad. That way, you do not only develop intercultural competence but also boost your language skills and your career perspectives on the international job market.
Career and perspectives
Today's media landscape requires experts who understand the digital world and possess strategic management skills. In the bachelor's degree programme Media Management (B.A.) at THWS you will develop the skills essential for the media industry. By combining theory and practice, we prepare you to understand and actively shape media trends. Our graduates enter a world of opportunity in which creativity and technological competence are in high demand. Your knowledge will be sought after in all areas in which media is produced, managed, and critically analysed.
Possible fields or branches include
- Media production and management
- PR
- Marketing and advertisement
- Social media management
- Corporate communication
- Event management
- Content creation and strategy
Gaining international experience
THWS places a strong focus on internationality. Our TWIN programmes, i.e. degree programmes identical in content that are offered in German and English, are unique throughout Germany. We thus promote your international and intercultural experiences and optimally prepare you for a globalised job market. THWS strongly supports international student exchange programmes and internships abroad, Our University has over 200 partner universities around the world.
Why are studies at THWS particularly international?
- Studying & internships abroad
- More than 200 partner universities in Europe and around the world
- International projects & field trips abroad
- Visiting lectures together with exchange students & held by guest lecturers
- Support by THWS & financial support
- TWIN programme unique in Germany
5 reasons for going abroad as a student
- Improving language knowledge and intercultural competence
- Getting to know new teaching and studying methods
- Establishing an international network
- Enhancing your independence and flexibility
- Increasing of career perspectives on the global working market
Is Media Management the right degree programme for you?
If you have a creative mindset, technical affinity, and are looking to pursue a career in the dynamic world of media, then the degree programme Media Management at THWS is ideal for you. The programme offers you a broad and yet specialised education combining theory and practice. You learn how to develop, manage, and market media products, while making valuable contacts in the field. If you are ready to actively shape the media landscape of tomorrow, then our programme is the perfect fit!
Admission requirements
Requirement for admission to the Technical University of Applied Sciences Würzburg-Schweinfurt is a valid general higher education entrance qualification (Abitur), a subject-specific higher education entrance qualification (fachgebundene Hochschulreife), an advanced technical college certificate (Fachhochschulreife), a general/subject-specific entrance qualification for qualified professionals, or a comparable qualification from abroad (HZB, university entrance qualification).
Please also see the language entrance requirements.
The degree programme Media Management is subject to admission restrictions (NC).
Your interests and abilities
- Interest in media production: You are passionate about audiovisual, digital, and print-based media formats.
- You have a strong interest in business administration You are enthusiastic about management topics and economic links
- Creativity and innovative spirit: You are able to develop new ideas and implement them in media projects.
- Project management competence: You have organisational talent and the ability to efficiently plan and manage media projects.
- Strong communication skills: Clear and persuasive oral and written communication.
- Affinity for technology: Strong interest in using and implementing media and communication technologies.
FAQs
Do you have questions on the degree programme Media Management? Please have a look at the German FAQs or contact our programme advisors.
Application
Apply from 1 May to 15 July via our application portal to start your studies in the upcoming winter semester.
For some degree programmes, the deadline of the application period may be extended. This information will be made known at short notice.
You have already completed study achievements and thus want to apply for a higher semester? Contact our Department of Student Affairs.
Do you have unanswered questions?
You can contact the programme advisor, i.e. a professor of the field of study you are interested in and can ask them your questions.
During the THWS Taster Sessions, you can attend a variety of lectures in the degree programme of your choice and get valuable first impressions of life on campus.
Get informed
Looking for more information? For the most important information on studying at THWS, check out the overview.