Bachelor's degree programme E-Commerce (B.Sc.)
Facts and figures
Degree programme:
E-Commerce
Degree:
Bachelor of Science (B.Sc.)
Admission:
No admission restrictions
THWS location:
Würzburg, Campus Sanderleitenheinrichsweg
Faculty:
Computer Science and Business Information Systems
Duration:
7 semesters standard time to degree
Study mode:
Full-time degree programme
Language:
German
Semester fees:
None (student services fee only (Studierendenwerksbeitrag); approx. EUR 150)
Start of studies:
Winter Semester
(1 October)
Application period:
Annually,
1 May
till
15 July
Contact
Contact person
Prof. Dr. Rolf Schillinger
rolf.schillinger@thws.de
Academic Advisory Service
studienberatung@thws.de
Degree programme website
Degree programme E-Commerce
Apply now
Information for internationals
Bachelor's degree programme E-Commerce (B.Sc.)
Your key to the digital world!
Discover the exiting field of e-commerce, enrol at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS). Dive into the dynamic world of digital trade and develop the skills and knowledge required to drive the digital markets of tomorrow. At THWS, we do not stop at theory but enable you to put your knowledge and skills into practice in our integrated internship semester and diverse project work. Start your future with the bachelor’s degree programme E-Commerce (B.Sc.) at THWS.
Reasons to study E-Commerce at THWS
Studying at the Technical University of Applied Sciences Würzburg-Schweinfurt opens up doors to a world of innovations and technical challenges. We connect important theory with the required practice, fundamental research with applied engineering, and regional expertise with global perspective. At THWS, you learn to gain new perspectives and contribute to a more sustainable and technologically advanced future. During your studies you can attain to additional qualifications (e.g. trainer certificate (Ausbilderschein), language courses).
Advantages of the degree programme:
- Practice-oriented education with a strong industry focus
- Interdisciplinary approach and state-of-the-art digital tools
- Personal support by experienced lecturers
- Internationally recognised degree
- Excellent career perspectives in the field
- Large network of partner universities around the world
Three good reasons
Bright perspectives: E-commerce is a growing field in demand of qualified experts
Practice-orientation: The internship semester and projects with real companies offer valuable insights into practice
Varied opportunities for specialisation: Tailor your studies to your interests and career goals
Study contents
In the E-Commerce degree programme, you will develop fundamental knowledge of UX/Usability, consumer psychology, computer science, online marketing, and the legal aspects of e-commerce. During the internship semester, you will gain professional experience and apply your theoretical knowledge in real projects. From the 6th semester, you can specialise by choosing seven FWPMs (core elective modules) from our broad curriculum. Among others, our FWPMs cover user interface design, extended programming models, in-depth topics of online marketing, or IT security. The bachelor's thesis allows you to work on a specific topic academically and develop practical solutions.
Programme structure
1: Foundation studies (1st to 4th semester)
In the first four semesters, you lay the foundations in the field of e-commerce. You will be concerned with topics like UX and consumer psychology, website development and accessibility, shop systems and fulfilment, online and social media marketing, as well as business and IT law.
2: Internship semester (5th semester)
The internship semester is scheduled for the 5th semester. Now it is time to put your knowledge to the test in a company. You will also be able to gain practical experience and start a network with contacts from the industry. You work on real projects and learn how to apply theoretical concepts in practice.
3: Specialisation phase (from the 6th semester)
From the 6th semester, you will be able to specialise further by choosing FWPMs. These FWPMs allow you to delve deeper into the subject matter and build up expertise in a specific area of e-commerce.
4: Bachelor's thesis (7th semester)
You will write your bachelor’s thesis during the last semester. Here you have the opportunity to work academically on a specific topic from the field of e-commerce. The bachelor's thesis enables you to deepen your specific expert knowledge and develop solutions to real-world challenges. Our programme structure guarantees in-depth and practical training that will optimally prepare you for a successful career in e-commerce.
Practice-orientation
Studies at THWS are characterised by a high degree of practice-orientation and the internship semester. Depending on the chosen degree programme, the internship semester is scheduled for the 5th or 6th semester. The internship semester offers you the chance to complete an internship with a company of your choice and gain insights into the professional world. That way you can apply the theoretical and practical knowledge developed during your studies in the work environment you are most interested in.
Why are studies at THWS particularly practice-oriented?
- Exercise courses and practice projects
- Getting to know and applying new technologies
- Internship semester as an integral part of studies
- Professors with extensive experience in the industry and economy
- Cooperation with companies and industry partners, also internationally
- Possibility of completing your final thesis in cooperation with a company
International practice
By the way: You also have the opportunity to complete your internship semester abroad. That way, you do not only develop intercultural competence but also boost your language skills and your career perspectives on the international job market.
Career and perspectives
As a graduate of the bachelor's degree programme E-Commerce (B.Sc.), you will have bright career prospects. E-commerce experts actively shape the digital future. This degree programme optimally prepares you for multiple roles in this dynamic sector, from strategic planning to technical implementation.
Possible professional fields include:
- E-commerce management
- Online marketing, online marketing controlling
- Data analysis
- User experience design
- Content management
- SEO/SEM
Gaining international experience
THWS places a strong focus on internationality. Our TWIN programmes, i.e. degree programmes identical in content that are offered in German and English, are unique throughout Germany. We thus promote your international and intercultural experiences and optimally prepare you for a globalised job market. THWS strongly supports international student exchange programmes and internships abroad, Our University has over 200 partner universities around the world.
Why are studies at THWS particularly international?
- Studying & internships abroad
- More than 200 partner universities in Europe and around the world
- International projects & field trips abroad
- Visiting lectures together with exchange students & held by guest lecturers
- Support by THWS & financial support
- TWIN programme unique in Germany
5 reasons for going abroad as a student
- Improving language knowledge and intercultural competence
- Getting to know new teaching and studying methods
- Establishing an international network
- Enhancing your independence and flexibility
- Increasing of career perspectives on the global working market
Is E-Commerce the right degree programme for you?
The bachelor's degree programme E-Commerce (B.Sc.) is your key to a world with innovations and online markets at the centre. This degree programme is ideal for those looking to deepen their passion for online marketing and digital sales management. You will learn how to develop successful online strategies and campaigns that can be applied in various sectors, from fashion and lifestyle to high-tech and electronics. By combining theory and practice, you will be optimally prepared for the multitude of challenges and chances offered by the professional world. Do you want to shape the future of e-commerce? Then, this degree programme is the ideal fit for you!
Admission requirements
Requirement for admission to the Technical University of Applied Sciences Würzburg-Schweinfurt is a valid general higher education entrance qualification (Abitur), a subject-specific higher education entrance qualification (fachgebundene Hochschulreife), an advanced technical college certificate (Fachhochschulreife), a general/subject-specific entrance qualification for qualified professionals, or a comparable qualification from abroad (HZB, university entrance qualification).
Please also see the language entrance requirements.
Your interests and abilities
- You are passionate about media and technologies
- You have a strong understanding for the dynamics of online trade
- You are interested in economic contexts in order to understand and optimise e-commerce processes
- You enjoy handling data and analyses
- You can tap your creativity and innovative spirit to develop new e-commerce solutions
- You possess strong communication skills that enable successful cooperation in multidisciplinary teams
Application
Apply from 1 May to 15 July via our application portal to start your studies in the upcoming summer semester.
For some degree programmes, the deadline of the application period may be extended. This information will be made known at short notice.
You have already completed study achievements and thus want to apply for a higher semester? Contact our Department of Student Affairs.
Do you have unanswered questions?
You can contact the programme advisor, i.e. a professor of the field of study you are interested in and can ask them your questions.
During the THWS Taster Sessions, you can attend a variety of lectures in the degree programme of your choice and get valuable first impressions of life on campus.
Get informed
Looking for more information? For the most important information on studying at THWS, check out the overview.