Master's programme Trade Journalism and Corporate Communications (Full Time)
Degree: Master of Arts (M.A.)
Entrance Requirements: General admission requirements (see below)
Language of Instruction: German
Duration: 3 semesters (start: Winter Semester)
THWS Location: Würzburg
Diploma Supplement: yes
Semester fees: none
This interdisciplinary master’s programme aims at providing students with professional competence in the area of journalism and corporate communications. They are trained to employ their skills especially in the area of technology or business. Students have usually already acquired professional expertise in technology/business during previous studies (and/or previous work experience). That is why the major focus is on professional communication. Students without any previous expertise in the relevant subjects will have to do additional learning, usually in the scope of 10 ECTS credits.
The master’s programme has an interdisciplinary approach – not least to enable students to think outside the box of their respective disciplines. Another element of this integrative concept is to teach journalism alongside corporate communications. No matter which side the student chooses to work for, it is always important to know techniques and strategies of the opposite side.
Programme Structure
You need 90 Credit Points to complete our master’s degree. Therefore, standard time to degree is three semesters. It is a traditional on-site programme. Teaching usually takes place on three or four days during the week and is complemented by block events (Blockseminar) on weekends at the end of the semester. The training is theoretically grounded but at the same time very close to professional practice. Many practical projects about technical and business issues are on the schedule. The programme trains communication experts who are very well acquainted with their field of expertise; graduates know their trade – as journalists or as PR-experts – and understand the nuances and forms of trade journalism; they are experienced in all media (esp. print-online) and, last but not least, possess not only business know-how, but also social awareness. These are the objectives the curriculum aims at.
Career Perspectives
To us, journalism is not in a crisis as it is commonly claimed. First and foremost, we train for trade media who are always on the lookout for experienced trade journalist. Some of our graduates work for daily newspapers, special interest magazines, or online portals. Most graduates join corporate communications, mainly in areas where writing texts is important (content marketing, corporate publishing) and where social media are increasingly used. Job prospects are still very good.
Additional Information
On the following websites you can find out more about general and progamme specific admission requirements:
- Persons with German university entrance certificates: Department of Student Affairs (HSST)
- Persons with other university entrance certificates: International Office.
Contact person
Prof. Dr. Lutz Frühbrodt
Raum Z.1.09
Münzstraße 19, Würzburg
Phone +49 931 3511-8576
E-Mail lutz.fruehbrodt@thws.de
Office hours by appointment
Link to programme page Trade Journalism and Corporate Communications (Full Time)