Master's programme Innovation for Small and Medium Enterprises
Degree: Master of Arts (M.A.)
Entrance Requirements: General admission requirements; N. C.; selection process
Language of Instruction: German, partly English
Duration: 3 semesters (start: Winter Semester)
THWS Location: Würzburg
Diploma Supplement: yes
Semester fees: none
The degree programme “Innovation for Small and Medium Enterprises” is geared towards all those interested in designing and shaping new products, services, operating areas and/or organisational changes - either at an operational or management level. Innovation is not only about products and production methods, it is also about strategic and leadership issues within enterprises. Thus, a work climate is supposed to be developed where graduates are able to identify opportunities for change, assess them in terms of market value and initiate relevant means of implementation. Our university puts particular importance on direct application of acquired theoretical knowledge; therefore, the programme offers practical projects cooperating with well-known enterprises. By working well with partner companies, graduates have the chance to set themselves apart and pave the way for a possible career.
Programme Structure
The programme consists of ten coordinated modules accompanied by two practical projects; it is completed by a final thesis. This combination of theory and practice allows the students to learn the theoretical basics, but also to gather necessary practical experiences. The ten modules comprise several coordinated classes specially devised for this degree programme. In terms of content, they concentrate on providing the basics of science/theory and methodology/techniques. Additionally, they have a strong orientation towards real-world topics and problems and so prepare students for their future activities in enterprises. The two practical projects accompany and follow after the modules, respectively. These projects are an opportunity for students to work on innovative projects in small and medium sized enterprises and thus to apply, evaluate and intensify their their professional, methodical, and social expertise as well as their self-competence.
Career Perspectives
The degree programme focuses heavily on strengthening the innovative potential in German small and medium sized enterprises. By the programme’s holistic approach, graduates are able to start their careers in various business departments where they can add their innovation competence. Career options are available in business administration departments, but also technical departments. The master’s programme thus offers a interdisciplinary degree and equips its students to carry out leadership tasks in projects, but also to take over other higher managerial tasks in an innovation-driven environment. Moreover, the programme is a perfect starting point to becoming an entrepreneur; On a regular basis, there are start-ups established by students while still studying or immediately after graduation.
Additional Information
Admission to our German-taught Master’s programme Innovation for Small and Medium Enterprises (i2m) is restricted. A degree in economics/business administration, technology, social sciences or natural sciences from a German university or equivalent with 210 ECTS credit points and an overall grade of 2.5 or better is required for admission to the master’s programme. Please note that all documents including the degree certificate or an official confirmation that you have successfully completed the degree programme stating the overall degree grade must be available by 15 July.
Contact person
Prof. Dr. Gerhard Hube
Room F.1.18
Friedrichstrasse 17a, Würzburg
Phone +49 931 3511-8873
E-Mail gerhard.hube[at]thws.de
Office hours: Please see the Faculty's Website
Website of the Master's programme Innovation for Small and Medium Enterprises (German only)
Link to programme page Innovation for Small and Medium Enterprises