Master's programme Brand and Media Management
Degree: Master of Arts (M.A.)
Entrance Requirements: General admission requirements; N. C.; professional experience (see below)
Language of Instruction: German
Duration: 3 semesters (start: Winter Semester)
THWS Location: Würzburg
Diploma Supplement: yes
Semester fees: none
Brands and media shape the world’s global economy. Within three semesters, our Master’s programme Brand and Media Management equips its students to take over and carry out managerial tasks in brand-driven companies, agencies, consultancies, and media companies.
Programme Structure
There are twelve modules taught, e.g. Brand Strategy, Media Planning and Agency Management, that are accompanied by two practical projects working on specific issues from everyday corporate life, e.g. developing brand properties or social media campaigns. At the end, a master’s thesis has to be prepared.
Career Perspectives
Graduates find excellent career options in brand-driven companies (e.g. Audi, dm, L'Oréal), consulting agencies (e.g. Brand-Trust, Interbrand), marketing agencies (e.g. Jung von Matt, Serviceplan), service providers (e.g. BrandMaker, Optimal Media), in traditional media companies (e.g. Axel Springer, RTL), and social media (e.g. YouTube, Instagram).
Additional Information
Admission to our German-taught Master’s programme Brand and Media Management (M3ve) is restricted. Numerus clauses is the overall degree grade 2.5. For more information, please visit the programme’s website (available only in German) The following is vital for your application:
- Bachelor’s degree with 210 ECTS credit points and (very) good grades
- Proof of (very) good business administration knowledge
- Proof of relevant professional experience in theory and practice
Please fill out the form Studienvoraussetzungen (available only in German) and upload it during the online application process to our application portal. Do not forget to add meaningful proof of relevant internships.
For more information about application and enrolment, please visit the pages of the Department of Student Affairs (HSST).
Contact person
Prof. Dr. Karsten Kilian
S.3.05
Münzstraße 12, Würzburg
E-Mail karsten.kilian[at]thws.de
Office hours: Please see the Faculty's website
Website of the Master's programme Brand and Media Management (German only)
Link to programme page Brand and Media Management