Trade Journalism and Corporate Communicaitons (M.A.)
Facts and figures
Degree programme:
Trade Journalism and Corporate Communications
Degree:
Master of Arts (M.A.)
Admission:
No admission restrictions
Aptitude test
THWS location:
Würzburg, Campus Münzstraße
Faculty:
Applied Natural Sciences and Humanities
Study mode:
Full-time degree programme
Part-time degree programme
Duration:
3 semesters standard time to degree
Full-time or part-time studies in 6 semesters
Language:
German
Semester fees:
None (student services fee only (Studierendenwerksbeitrag); approx. EUR 150)
Start of studies:
Winter Semester
(1 October)
Application period:
Contact
Contact person
Prof. Dr. Lutz Frühbrodt
lutz.fruehbrodt@thws.de
Academic Advisory Service
studienberatung@thws.de
Degree programme website
Degree programme Trade Journalism and Corporate Communications
Apply now
Information for internationals
Trade Journalism and Corporate Communicaitons (M.A.)
Set topics, shape communication, and make specialist knowledge understandable!
Would you like to combine journalistic excellence with strategic corporate communications? The full-time or part-time master's programme in Trade Journalism and Corporate Communications at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS) provides you with practical preparation for demanding roles in the media industry and in companies. You will learn how to present complex content in an understandable way and communicate professionally in various media formats – from text to social media to podcasts. Combine sound journalistic skills with strategic communication and shape the media world of tomorrow!
Reasons to study Trade Journalism and corporate Communications at THWS
Taking a master's degree programme at the Technical University of Applied Sciences Würzburg-Schweinfurt offers you the opportunity to deepen your knowledge and prepare for demanding tasks in our dynamic world. Our degree programmes combine advanced theoretical knowledge with practice-oriented application and specialised research. We promote interdisciplinary thinking and offer you comprehensive education strengthening your analytical skills and innovative spirit. Thanks to the access to state-of-the-art technologies and the close cooperation with practice partners, you will be optimally prepared for leadership positions and specialist roles.
Advantages of the degree programme:
- Strong practical orientation through semester projects with renowned media companies and businesses
- Direct exchange with lecturers and industry professionals in a constructive learning atmosphere in small learning groups
- Combination of trade journalism and corporate communications for a versatile education
- Broad education in text, social media, podcasting, corporate media, public relations, and strategic communication
- Top-class guest lectures and excursions – learn from experienced media professionals who provide direct insights into the industry
- Semester projects are published in renowned media outlets and provide initial references for your career
- Strong career network – contacts with leading companies and media houses open up a wide range of career prospects
- Option of full-time (three semesters) or part-time (six semesters) studies
Three good reasons
Practice-orientation: intensive practical projects enable a realistic approach to work and provide optimal preparation for everyday professional life
Interdisciplinarity: combination of journalistic skills and strategic corporate communication for a broad field of activity
Modern media formats: podcasts, social media strategies, and videos are essential components of the curriculum
Study contents
In the course of the three-semester master's programme you will develop specialist knowledge in journalism and communication studies with a strong practical focus. You implement real projects in collaboration with media companies and businesses, applying specialist journalism and corporate communication specifically in the fields of economics, technology, and sustainability. In addition to traditional journalistic text formats, the programme focuses on digital media, social media, podcasting and corporate media.
Programme structure
1: Foundation phase (1st and 2nd semester)
In the first two semesters, you will develop in-depth knowledge of journalistic forms of presentation and specialist communication. You will learn how to use news, reports, and storytelling techniques professionally. The modules on corporate communication and public relations teach strategies for internal and external corporate communication. In the practical seminars on research and media law, you will learn methods for finding topics, evaluating sources, and ensuring the legal compliance of journalistic articles. The area of cross-media and digital formats covers social media, podcasting, and online journalism as central tools of modern media work. Another focus is sustainability communication, which is addressed from both a journalistic and a corporate strategy perspective.
2: Final phase (3rd semester)
In the 3rd semester, the focus is on practical implementation and the master's thesis. Students work in a digital editorial office, produce journalistic or communication science articles, and deepen their skills in audiovisual reporting. Journalistic video production teaches the basics of professional handling of moving image formats. In the master's colloquium, methodological and conceptual approaches for the master's thesis are developed. Students may conduct either a practice-oriented journalistic production or a communication science analysis for their final thesis.
Specialisations
In the master's programme in Trade Journalism and Corporate Communications at THWS, you have the opportunity to set individual priorities and prepare yourself specifically for your professional interests. Although the curriculum has a fixed structure, you can deepen your personal areas of interest within the diverse modules. This allows you to develop tailor-made knowledge that optimally prepares you for the demands of the modern media and communications industry.
Trade Journalism and Corporate Communications studied part time
The degree programme Trade Journalism and Corporate Communications may also be completed on a part-time basis. This flexible form of study allows you to better balance your professional life, family commitments, or individual circumstances. The content and requirements remain unchanged, while the duration of study is extended accordingly.
How are studies at THWS particularly practice-oriented?
- Exercise courses and practice projects
- Getting to know and applying new technologies
- Professors with extensive professional experience
- Field trips and guest lectures
- Cooperation with companies and media partners
- Practice-oriented thesis
Career and perspectives
With this master's degree, you will be optimally prepared for a career in the media and communications industry. You will work as a specialist journalist in consumer and trade media such as daily newspapers, magazines and broadcasters, or as a communications professional in companies, agencies, and public institutions. Positions in corporate media, content marketing, and employer branding also offer exciting prospects. Graduates of the programme now work for media outlets such as the Süddeutsche Zeitung, the FAZ, and Bayerischer Rundfunk, as well as for companies such as Henkel, MAN, and Würth.
The professional fields are diverse:
- Trade journalism (business/technology) (daily newspapers, trade journals, broadcasting, online media)
- Corporate communications (press and public relations, internal communications)
- Corporate media/content marketing (customer magazines, brochures, themed websites, apps, etc.)
- Public relations (PR consulting, Media relations, crisis communication)
- Social media management (strategy development, community management, campaigns)
- Podcast and video production (journalistic formats, corporate communications)
- Sustainability communication (CSR reporting, environmental journalism)
Gain international experience
THWS places a strong focus on internationality and promotes international and intercultural experiences during your studies. Our University has over 200 partner universities around the world.
The Erasmus partner for the master's programme in Trade Journalism and Corporate Communications is the master's programme in Digital Media and Communication at University of Applied Sciences Burgenland in Eisenstadt, Austria, south of Vienna. You can spend your 2nd or 3rd semester here. You can spend your 2nd or 3rd semester there.5 reasons for going abroad as a student
- Improving language knowledge and intercultural competence
- Getting to know new teaching and studying methods
- Establishing an international network
- Enhancing your independence and flexibility
- Increasing of career perspectives on the global working market
Is Trade Journalism and Corporate Communications the right degree programme for you?
Do you have a sense of language, enjoy thorough research, and want to present complex content in an understandable way? If you are interested in economic and technological developments and want to understand how companies communicate in a targeted manner, this degree programme offers you the perfect foundation. Here you will combine journalistic expertise with strategic communication – in a practical, well-founded manner geared towards the requirements of the media world.
Admission requirements
Admission requires a relevant bachelor's degree with a grade of 2.5 or better as well as proven knowledge of economics or technology of at least 10 CP. We also conduct an aptitude assessment.
For more detailed information on the admission requirements of this master's degree programme, please see the website of the faculty in charge. Specific requirements are also indicated in the programme's Study and Examination Regulations.
Please also see the language entrance requirements.
Interests and abilities
- You have a sense of language and phrasing
- You show enthusiasm for thorough research and discovering new information
- You enjoy presenting complex topics in a clear and appealing manner
- You have strong communication skills and are able to work in a team
- You are interested in economic, technological, and social developments
- You are open to modern media and communication formats
Application
You have already completed study achievements and thus want to apply for a higher semester? Contact our Department of Student Affairs.
Das sagen unsere Studierenden
"My goal is to find a job that adds value to society, which is why I want to enter journalism. I particularly like the high level of practical relevance through project work, in which we are equipped with the latest technology. I also appreciate the many exciting guest lectures and lecturers who motivate us to take on challenges in the industry."
Anna Christ, student of Trade Journalism and Corporate Communications
"This master's programme allows you to switch careers and enter the journalism and communications industry. I particularly like the fact that we learn the content in a practice-oriented way, for example through our own writing, video, photography, and podcast projects. There are also regular workshops with experts from the field, such as renowned journalists and experienced press officers."
Elisabeth Schimpf, student of Trade Journalism and Corporate Communications
"I particularly like the fact that we are given a veritable toolbox packed with a wide range of skills. From writing reports and creating podcasts to shooting videos and holding press conferences – you learn all of this and then do it yourself. And it's just so much fun! Würzburg is also a fantastic place to live."
Manuel Fröhlich, student of Trade Journalism and Corporate Communications
"After completing my bachelor's degree at THWS, I found the master's programme that was right for me. The unique combination of journalistic content and topics from the field of corporate communications suits me perfectly. I really enjoy the programme because of the many practical projects. Of course, it's especially great when your own articles are actually published."
Jule Müller, student of Trade Journalism and Corporate Communications
Do you have unanswered questions?
You can contact the programme advisor, i.e. a professor of the field of study you are interested in and can ask them your questions.
During the THWS Taster Sessions, you can attend a variety of lectures in the degree programme of your choice and get valuable first impressions of life on campus.
Get informed
Looking for more information? For the most important information on studying at THWS, check out the overview.